The huge dimension (35.000 m2), thousands of users, the complex system of permissions and

estrictions in circulation and costs for being an ephemeral 2 days event, were the main constraints. Chromatic and aesthetic options were reduced to the essential in order to create a visible, clear and effective wayfinding system. On carpet pavement and for the main circulation, white in ions shape a black “dorsal spine”. On the center of the main conference hall pavement was applied an image illustrating the s between all those involved. On the ceiling of the press area was placed a large lettering mirrored spiral. An installation of fluorescent lamps highlights the main meeting foyer. This was designed to create an economic but striking entry.